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Entries in letterpress (17)

Wednesday
Apr242013

Branding

I love good branding. I respond to well thought out brands, that's the goal right? I've had a few brand versions since I started my business three years ago. The last go around my designer gave me some different elements that I could use for different purposes, all that stay with my nautical vibe. I really like being able to play around with my own marketing products, mixing it up keeps it fun. But it's really important to keep everything recognizable as the Type A Press brand.

I never have enough business cards, so I decided to play with one of the elements I hadn't used yet. I like this little flag, and I mixed it up by doing it on a square piece of extra thick cotton paper. Now I just have to print my name.

How do you feel about your brand? If you would love a letterpress business card I can also help you with new branding or a refresh of your current logo. I work with amazing designers that know letterpress printing, together we can help you jump start a new look. And who doesn't need that from time to time?

Chelsey

BTW - I did the post all from my iPhone...sa-weet.

Saturday
Mar162013

Jack Ruby Presents

A few weeks ago I had a band play in our new expanded space. Jack Ruby Presents is a great band that I have followed for a while. Their live performances are great and I love listening to them in the shop. Jesse, lead singer, reached out on Facebook a few months ago to see if anyone in the area was intersted in having a them play a low key house party. I reached out seeing if they would be interested in playing a letterpress shop...I mean, why not?

When we really stated to talk about it, we liked the idea of incorporating what I do into the event. I loved the idea of creating a letterpress concert poster to help promote the event. There is such a rich history of concert promotion being done letterpress and being pasted all over town. I worked with local lettering artist Mitch Horning to create the illustration for the poster. His art works so well with the vibe of the band and letterpress printing.

This show was also a great chance to show people our new space. I have been working the last few months on cleaning out the warehouse space next to my shop. I need more room for production and I am also now sharing the space with a local artist (more about that guy later ;). The show gave me another push to get the space ready for the public. I got such great feedback the night of the show, I can't wait to tell you more about it (later on that too!). 

I am so thankful to be working on projects like this. I love music and I was so excited to have our first show. I look forward to many more events, music, art and more! Stay tuned...exciting things are happening!

Chelsey

PS - A big thanks to Jesse and the entire Jack Ruby Presents band, they are great and their fans were great. Check them out here.

 

Tuesday
Mar052013

Sea Chant

At the first of the year I had a chance to work with Carissa Gallo on some promotional photos for our Fox + Anchor card line. I had never met her before but was instantly taken with her warmth and kind heart. Carissa and her husband Andrew have Sea Chant, a production company. It worked out that they were in need of some new business cards I was happy to help. 

The couple already had their design and I was so happy when I saw it. I love that their style plays so well with letterpress printing. These cards could have been hand typeset 100 years ago and look the same as they do today. Their card is another great example of letting the medium do the talking for you rather than filling your card with a lot of information. Get people's attention and take them where you want them to go. Tell them who you are without having to say a word (or use someone else's words). 

Such a great project. 

Have a great week,

Chelsey

PS - For cards with printing on both sides I recommend using a thick stock so the design doesn't show through to the other side. I used Crane's 220# Lettra stock for these cards. 

 

Friday
Dec282012

Custom Christmas

Now that the holiday rush is behind me, I thought you might like to see some of the Christmas cards I printed for some folks. It is so much fun working with people on Christmas cards! Everyone is in such a good mood and can't wait to send out the finished cards to family and friends. I love the trend of sending out a flat notecard and including a photo with it. 

This card was for my sweet friends who just had a baby. I love the design by Jane Reaction for this custom card.

This is Jane's card for herself. I LOVE the simplicity of the design and the impact of the blind emboss printing on extra thick paper. I wish I could print every project like this! She sent out her cards with a beautiful family photo and tissue confetti in the envelope...so much fun to get in the mail!

I hope you all had a very merry holiday and that as we look forward to the new year we count our many blessings.

Happy New Year,

Chelsey

Thursday
Nov152012

Product Styling

I've spent the last few days trying to implement what I learned at last month's Etsy Photostyling workshop. All I can say is, UGH. 

I am one of those people who knows what I like when I see it but has a really hard time making things that I am satisfied with. Taking photos of my products that other people will see (and hopefully make them want to buy it!) is completely intimidating to me. 

A few things I learned: always take your photos in natural light, use a white background if possible, how to "wrangle" the light, and to take lots of different shots. 

I think I can do that. At least I am trying. There is still: making sure I have the right camera (and knowing how to use it!), editing photos for the best composition for online images, setting "lifestyle" shoots, and approaching blogs about your products. 

I was inspired by the class to get my Etsy shop (here) filled with new products. Hopefully I learned enough to attract some customers. 

Oh, and isn't that confetti awesome? Get yours from the awesome PomLove (based out of Portland) here

So fun,

Chelsey