The Yvonne Collection
November 18, 2013
Chelsey Nichol in Friends, Friends, Letterpress, Products, letterpress

I wanted to share with you a recent project I did with Sarah Cooper from Tennessee. Sarah is so great to work with and I had a lot of fun creating a branding package for her new company The Yvonne Collection

Sarah lives in Chattenooga with her family (see her adorable kids here). We were introduced by a mutual friend, Ruthie (also from TN) who thought we should connect. Sarah hand dyes silk from natural products, like avacado skins, and makes beautiful ballet skirts for little girls. She also makes the prettiest flower crowns that any girl would adore. 

Sarah needed a logo for her website, packaging and other marketing materials, as well as a business card. Once we got the logo done we worked on ideas for her cards. I had a bunch of different ideas that I felt would represent her craft. She decided on a combination of a few designs that resulted in this oval card. I printed on a black and white duplex paper, with her name in black ink on the white side and her logo in gold ink on the black side. Then I die-cut it into this oval shape. I think it is a great look for her business and it can also double as a nice tag for her products. 

I can't wait to see where this business takes Sarah and the new products she designs. And I feel like I gained a new friend which is always the best!

Congratulations Sarah!


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